Professor I. Nelson Rose quoted in Associated Press article about casinos using arcade games to attract millennials

Associated Press, November 30, 2016


Many casinos have added nightclubs, upscale restaurants and shopping centers to draw in young people, said I. Nelson Rose, a professor at Whittier Law School in Orange County, Calif., who blogs about trends in the gaming industry.

“Millennials like good food and music, so the bars and restaurants are filled. But the gaming floor is often empty,” Rose said. “They need to figure out ways to either get millennials to go down to the casino floor or bring the casino floor to the millennials.”

Some West Coast casinos have begun handing out portable devices that serve as slot machines. They are about the size of an iPad, Rose said.

Guests can sit in the sports lounge with their friends, and they have a slot machine in their lap.

“They don’t want to sit in front of a metal box with spinning wheels in a building the size of a warehouse,” Rose said. “The industry is looking around for whatever they can.”

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